Website Marketing - Registrations and Recognition

Here are links to site watchers and the criteria they use to judge web sites.

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Registrations

Among members of the Internet Content Rating Association:

	This site has been self-rated as having no nudity, sex, foul (brief) language, or violence. The Recreational Software Advisory Council is an independent, non-profit organization based in Washington, D.C, that empowers the public, especially parents, to make informed decisions about electronic media by means of an open, objective, content advisory system.
	Registered with Safesurf, a voluntary rating system.
	All contents of this site is registered with TRUSTe, an independent, non-profit initiative whose mission is to build users' trust and confidence in the Internet by promoting the principles of disclosure and informed consent. Because this site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed and audited for compliance by TRUSTe.
SurfWatch, Cyber Patrol, Net Nanny, CYBERsitter blocks sites containing certain keywords, X-Stop, PureSight, Cyber Snoop ChildSafe ICCS Certified commercial, Home Business, and Personal websites	PeaceFire.org lists sites incorrectly blocked by these services.
Starting Point

Web Page Ratings: Critics and Promoters

Here are sites listing websites



• Media Metrix
• Nielsen Net Ratings
• BizRate.com provides ratings.
• Cool Home Pages.com lists sites.
• Top 5%.
• Netsurfer Tools - An E-Zine dedicated to those who design web pages, or surf them.
• Webrings are a low-cost, cooperative approach to get sites noticed by those with similar sites in a narrowly focused topic.

• Article on internet marketing, online advertising and website promotion by Intrepid Marketing

Rating Criterias

• Forrester Research PowerRankings
  • Advice & Market Information
  • Cost
  • Customer Service
  • Delivery
  • Features
  • Transacting
  • Usability
  • Value

• Usability:
  • Aesthetics
  • Freshness
  • Innovation
  • Navigation

• Gomez.com -- the "Consumer Reports" on the web -- uses this 100 point criteria
  1. Ease of Use ("consistent and intuitive layout with tightly integrated content and functionality, useful demos and extensive online help.")
  2. Customer Confidence ("Availability, depth, and breadth of customer service options, including phone, e-mail, and branch locations. Ability to accurately and readily resolve a battery of telephone calls and e-mails sent to customer service, covering simple technical and industry-specific questions. Privacy policies, service guarantees, fees, and explanations of fees.")
  3. On-Site Resources "The top firms in this category not only bring a wide range of product and services and information onto the Web, but provide depth to these products and services through a full range of electronic account forms, transactions, tools and information look-up. Roughly 30 to 50 criteria points including:
     • Availability of specific products.
     • Ability to transact in each product online.
     • Ability to seek service requests online.
  4. Relationship Services "Firms build electronic relationships through personalization, by enabling customers to make service requests and customize a site. inquiries online and through programs and perks that build customer loyalty and a sense of community. Criteria include Online help, tutorials, glossary and FAQs. Advice. Reuse of customer data to facilitate future transactions. Support of business and personal needs such as tax reporting or repeated-buying. Frequent buyer incentives.
  5. Overall Cost (fees, minimum balances, interest rates)

Search Engine Submittal Services

Here is a list of some free Submit Services:

• This site is a WebPromote Associate under the categories of Business: Human Resources, Community: Self-Improvement, Internet: Intranets and Web Design. Subscribe to their weekly e-letter:
• Promotion World [thwso]
• Hello, World! Web Promotion Service - FREE web promotion -- Submit your web site to indices, catalogs, announcement services, free for all links pages, and more at no cost.
• URL Search and Submit - Over 70 FREE search and submit sites
• Submit-It!
  This is one of the oldest submission services. Adds your page more than 20 search engines using one simple form you have to fill out.
  
• Broadcaster
  If you want to be added also to smaller search engines, announcement and promotion lists, this service might be the right one for you. It submits your page to more than 200 search engines, announcement and promotion services.
  
• Add-It!
  Add your page to more than 20 search engines. You can choose between "USA" and "World" (non-US) Search Engines
  
• Add Me!
  Submits your page to 34 search engines. You have to fill out a single form, that's all.
  
• The PostMaster
  Submit your information to 361 search engines, directories, what's new, whats cool, and media outlets, plus more than 10000 interested individuals.
  
• bbinternet (out of date) list of submission pages
• On the other hand ... A Way to Exclude Your Site from Robots

Affiliate Schemes

• Glenn Sobel's Affiliate Advisor is a good first stop.
• ROIBot offers a complete suite of tools for web marketers.
• Commission-Junction
• Link Exchange was purchased by Microsoft and folded into bCentral.com small business.
• Project Agape Banner Exchange
• Christians joining hands across the web
• Narrowcastmedia coordinates sharing of banners.
• CBX2.com
• Wilson Internet's The Electronic Commerce Research Room, an on-line service launched by Web Commerce Today newsletter, helps would-be Web merchants learn how to sell products directly over the Web.
• Omniture leads in web advertising and analytics